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Publish Time:2024-10-26
There are nearly 200,000 market entities, economic and trade networks in 210 countries and regions, an annual turnover of more than 360 billion yuan, foreign trade exports of nearly 150 billion yuan, and more than 5,500 resident foreign businessmen...... What kind of international influence and industry appeal does a "City Supported On Cloth" Shaoxing Keqiao have? From the 26th Keqiao Textile Expo (Autumn) in 2024, Shaoxing China (referred to as the 2024 Keqiao Textile Expo(Autumn)), we can get a glimpse of the whole leopard.
Closing the golden September and silver October, chasing the dream of a new quality of the future. On October 26th, the 2024 Keqiao Textile Expo(Autumn) came to a successful conclusion in the unfinished intentions of both procurement and supply. The exhibition has more than 2,200 booths, more than 800 exhibitors, and an exhibition area of 45,000 square meters, which is the largest in the past. The exhibition is divided into eight exhibition areas: textile fabrics, overseas exhibitions, fashion design, Keqiao optimization, new textile materials, service trade, textile machinery, and future textiles. During the three days of the exhibition, the exhibition hall was full of popularity and business opportunities, and the booths were full of "innovation trends" of science and technology, fashion and green competition, injecting strong impetus into the sustainable fashion of the textile industry and leading the development of new quality productivity into the "fast lane".
At the exhibition site, new products and new technologies gathered together, highlighting the innovative vitality of the textile industry; New trends and new ideas are stirring and colliding, guiding the way forward for the development of new quality productivity; New opportunities and new cooperation have yielded fruitful results, allowing both sides to come and return satisfied. The exhibition has come to an end, and the joy of the harvest has accumulated the determination and strength of self-confidence and self-improvement and courage of enterprises in the textile industry, which will open a new chapter of global textile cooperation and win-win.
With the light of innovation
Light up a new chapter in the development of the industry
With the consumption upgrading of China's textile and garment industry, the demand for medium and high-end textiles is rising, and many fabric exhibitors take the lead in layout, starting from the materials, design, functions and other aspects of products, leading new consumption with new supply. At the site of the 2024 Keqiao Textile Expo(Autumn), new technologies, new materials and new products continue to emerge, and new products with high cost performance, multi-function, high performance and green are competing to create diversified demand with high-quality supply.
From looking for grey cloth to creating brand looking for Kewang, Zhejiang Kewang Textile Co., Ltd. has stepped on the road of brand development from a grey cloth weaving manufacturer. "We focus on the launch of the national style series of fabrics, as well as graphene and other scientific and technological functional products, hoping to do our part to promote the development of the industry with the modest strength of the enterprise." Ke Changsheng, chairman of Kewang Textile, said. In this exhibition, Kewang Textile brought thousands of products in nearly ten series, such as oriental rhyme artificial silk, natural beauty imitation cotton and linen, exquisite and simple imitation acetic acid, starting from the application of new materials and fabric process innovation, grasping the international fashion trend, and being favored by customers at home and abroad.
As an old friend of the Keqiao Textile Expo, Buchuang Group made a stunning appearance again, bringing a rich variety of cotton printing products and the latest Xinjiang milk silk series products, and the booth site was full of buyers from Myanmar, Bangladesh, Iran and other countries. As a company mainly engaged in cotton printing, pattern innovation is the key to winning the market. "The company currently has more than 70 employees, most of whom are fabric designers, and has also set up a design window abroad, through cooperation with domestic and foreign designers, the regional styles, elements are better utilized, integrated, and innovated, and products that are more in line with market demand are designed." Qian Shuijiang, general manager of the company, said.
Innovation is the eternal driving force for the development of enterprises in the industry. The 2024 Keqiao Autumn International Textile Expo, which is a gathering of high-quality products and thousands of merchants, reflects the true mirror image of the continuous innovation of China's textile industry, and the Keqiao Autumn International Textile Expo, which has 26 years of brilliant achievements, is known as the "barometer" of China's textile industry, and is also the "wind vane" of global industry development and market demand changes.
Diversified business formats
Enhance the added value of the exhibition platform
What is it like to be in a hurry to browse the exhibition, and suddenly watch a hearty pop-up street dance show? When you are tired of visiting the exhibition, you can still sit down and learn to "recharge" and participate in trend exchanges and sharing? This year's Textile Expo deeply practiced cross-border integration, and more than 30 professional supporting activities in various forms such as exhibitions, conferences, forums, catwalks, static displays, live broadcasts, and flash dynamic shows were staged in turn. Multi-exhibition linkage, cultural and tourism integration, digital and real symbiosis, the 2024 Keqiao Textile Expo(Autumn) integrates diversified formats to further enhance the added value of the exhibition platform.
"Painted Workshop" 2025 hand-painted scarves and clothing show, the elegance of the rhyme, the beauty of the ancient rhyme, the Ruyi Pavilion, the intelligent design pattern show...... In this exhibition, Shaoxing Keqiao District China Textile City Exhibition Co., Ltd. joined hands with Zhejiang Primary Color Digital Technology Co., Ltd. and other units to bring more than ten pop-up street dance shows with youthful vitality and fashion trends, and creative fashion shows with traditional culture and modern fashion, bringing a rich and diverse visual feast to merchants.
The 2024 Keqiao Fashion Design Exhibition (Autumn) is guided by leading the fashion trend of the textile industry, and builds an international fashion exchange and business display docking platform in three areas: fashion women's clothing trend fabric area, popular color trend area, and scientific and technological functional textile and garment innovation release area. At the scene, the fashion design exhibition brings together the cutting-edge trends and latest achievements in multiple dimensions such as materials, technology, design, and functions, and brings new trends in textile product development that integrate fashion design aesthetics and textile technology innovation to enterprises, brands and designers with a systematic and forward-looking vision.
The "Keqiao Preferred" static exhibition is divided into four areas: Keqiao Fashion Fabric Award-winning Zone, Milan Fashion Week "Keqiao Day" Show Clothing Zone, Sports Function Boutique Zone, and Business Customized Men's Wear Zone, realizing the innovative integration of high-quality fabrics and original design clothing in the industry. The exhibition area comprehensively displays the innovative products of more than 100 "Keqiao Preferred" brand enterprises such as Dashu Textile, Langbeni Textile, Qianyong Textile, Yuhua Holdings, Jinsheng Textile, Yisha Textile, Langbeni Textile, etc., highlighting the creativity and leadership of Keqiao enterprises, and providing Keqiao solutions for textile and garment design innovation.
"China Fabric Star" is one of the most influential fabric display and docking platforms in the industry created by Textile and Garment Weekly Magazine, aiming to discover and promote excellent fabric enterprises and products, and build accurate docking and communication between the upstream and downstream of the industry. In order to help enterprises better understand the market demand and enhance the competitiveness of fabric products, the booth of China Fabric Star • Star Gathering Hui was presented by theme, and the trends of fabric products such as "leisure light sports", "fashion outdoor", "beautiful and soft", "skin-friendly nude" and "green and sustainable" were released, hoping to inject new momentum into the high-quality development of the entire value chain of the industry.
At the same time, this autumn textile expo will not only be held at the same time as the 7th World Textile Merchandising Conference in 2024, but also the 2024 Shaoxing Keqiao International Textile Intelligent Machinery Exhibition, the 6th China Textile Materials Exhibition, the 2024 Shaoxing China Style Textile Exhibition, and the 5th Keqiao Textile Trade Service Exhibition, Shaoxing China and other concurrent exhibitions. For the first time, the four halls of Shaoxing International Convention and Exhibition Center were linked, and the halls were full of shops, demonstrating how Keqiao used "A piece of cloth" to string together the new joint force of the upstream and downstream of the industrial chain.
Gather global focus
Outline a new picture of win-win cooperation
Focus on the international and based on Keqiao. The 2024 Keqiao Textile Expo(Autumn) is not a solo platform for Keqiao Textile or China Textile, but a big stage for the global textile chorus. From the perspective of international exhibitors, the total area of the international exhibition area exceeded 700 square meters, attracting more than 30 well-known brand enterprises, fabric manufacturers and distributors from Italy, South Korea, India, Uzbekistan, Myanmar and other countries, sharing the advantages of China's super large market scale. From the perspective of international buyers, thousands of buyers from more than 80 countries and regions such as the United States, the United Kingdom, Japan, and South Korea came to the scene in person, looking forward to looking for new business opportunities for win-win cooperation through the exhibition platform.
As a leading enterprise in the field of Keqiao textile foreign trade, Shaoxing Mulinsen Textile Co., Ltd. has a cooperation footprint all over the world. "Almost all the countries of the Belt and Road Initiative have economic and trade exchanges with us, in order to expand sales channels and better serve customers, the next step, we are also ready to set up overseas warehouses to improve the global layout." General Manager Huang Yong said. It is understood that MLS has a complete industrial chain integrating spinning, weaving, printing and dyeing, garment, packaging and sales, and has achieved rapid development in technical equipment, product research and development, market development, customer service, etc., and its products are exported to dozens of "Belt and Road" countries and regions, with a very stable source of customers and high-quality partners.
M.NAAZ MORSHED from Bangladesh will come to almost every textile expo as scheduled, and has established close cooperative relations with many fabric companies in Keqiao. "I come to Keqiao about once a month, because it has a wide range of fabrics, fashionable and cost-effective, which can meet the needs of brands at different levels, and provides a wide range of choices and opportunities for brand agencies like us. I was in the exhibition hall for three days, and I saw too many new products and gained too many surprises." MD.NEAZ MORSHED said.
At present, Shaoxing Keqiao is striving to build a modern "International Textile Capital", comprehensively build "Five centers", and accelerate the construction of "International Textile Convention and Exhibition Center". Based on the positioning of Keqiao as an "International Textile Convention and Exhibition Center" and relying on the advantages of industry + market, this exhibition further strengthens the connection of the whole chain of the textile industry, continuously improves the level of "Internationalization, Industrialization and Fashion", and outlines a new picture of global textile cooperation and win-win.