Real time interaction with internet celebrities, precise cross regional promotion of Keqiao Textile Expo

"Textile Expo · Star Promotion Official" invited three local textile industry heads from Guangdong, Jiangsu and other industrial clusters to promote the textile fair to a more accurate textile crowd through pre-exhibition publicity, exhibition connection and exhibition visit exhibition and other forms of promotion, significantly improving the audience participation and interaction of the exhibition. This novel promotion method has successfully attracted a large number of target customers in textile industry clusters.

Pioneer Exhibitors Interview to Show Strength, Share Stories and Innovative Technologies

In the "Textile Expo · Star Brand" segment, five "Pioneer Exhibitors" entered the live broadcast room one by one for enterprise specific interviews. Zhejiang Kewang Textile Co., Ltd. deeply shared the stories of two generations of entrepreneurship, demonstrating the outstanding ability of the enterprise in integrating the industrial chain; Zhejiang Feida Textile Technology Co., Ltd. introduced the industry history from the perspective of printing: as a 30-year pioneer in the printing field, focusing on the "icing on the cake" technology of fabrics; Shaoxing Huiqun New Material Technology Co., Ltd. focuses on the research and development of new yarn materials, relying on an excellent research and development team to continuously promote functional yarn technology innovation; Changmeisheng Biomaterials Co., Ltd. described the functional additives developed by the company with the concept of green, healthy and environmentally friendly, to ensure the sustainability of its products; Shaoxing Huace Textile Co., Ltd. emphasizes having the largest lace warehouse in Fujian, providing a large number of lace solutions for enterprises in Jiangsu, Zhejiang, and Shanghai. The five exhibitors each have their own unique strengths, fully demonstrating the outstanding market competitiveness of the Textile Expo exhibitors. The live broadcast room is lively and lively, with active audience interaction and enthusiastic response to the innovative stories and professional sharing of these exhibitors.

Cross border linkage, showcasing global textile innovation

This year's classic exhibition segment has been upgraded to a "Digital · Real Material" event, with a "Panoramic Expo Visit": representatives of the organizers and professional radio hosts led the audience to fully showcase the grand scene of the Keqiao Textile Expo. The live broadcast room audience expressed great anticipation and wanted to come offline to watch the exhibition; The Internet Cloud Textile Expo connects internet celebrities from industrial clusters such as Guangdong and Jiangsu, instantly connecting the Keqiao Textile Expo with multiple textile industry clusters; "Global Textile Chat": Interviewed international exhibitors from Spain, Japan, India, Italy and other countries, presenting different international textile technologies and products to the audience. As a key segment, "Talking about Textile Expo with Materials" is led by guest hosts to enter the booth of the Keqiao Textile Expo, promoting exhibitors and products through interactive dialogue. The focus is on discovering and promoting "new and unique" fabrics with functions such as sun protection, waterproofing, and antibacterial. The audience in the live broadcast room is thrilled to see them. During the three-day live broadcast, a total of 105 exhibitors were explored and over a thousand fabrics were recommended.

Online gathering of buyers, precise matching to support commercial cooperation

The "Digital Intelligence · Real Connection" link has been fruitful, a total of 15 docking sessions were held on site, and the supply and demand sides completed 76 docking sessions, of which 7 were for overseas procurement docking sessions, with buyers from Eurasian countries such as South Korea, Thailand, Vietnam, Myanmar, and Indonesia, all of whom have long-term business dealings with domestic buyers. The online precise docking will invite global fabric purchasers before the exhibition, and improve the docking efficiency of exhibitors by accurately matching the supply and demand of both parties through the organizer. During the follow-up visits to the participating companies, it was learned that the vast majority of them have had further communication and negotiations with the purchasers. The participating companies are satisfied with the precise docking event and look forward to the continuation of similar events.