The three-day event of 2018 Keqiao Textile Expo (Spring), Shaoxing China is grandly held in China Textile City International Convention & Exhibition Center on May 6. With an exhibition area of 34,000 square meters, there are 1392 booths from 540 exhibiting enterprises for spring expo this year. Organizing Committee divides the whole exhibition are into Specially Equipped Booth Area, Exclusive Booth Area, and Standard Booth Area. With the theme of “International, Fashion, Green and High-end” and the concept of “Government-led and market operation”, the spring expo this year is striving to build a brand exhibition characteristic of “Internationalization, specialization, marketization and informatization”.
Precision merchants gathered business opportunities
During the preparation of Keqiao Textile Expo, staff members of organizing committee took an active part in the invitation of professional visitors. They went to textile industrial clusters such as Zhengzhou, Qingdao, Weifang, Shishi, Shenzhen, Guangzhou and Humen, and joined hands with local governments, textile market management organizations, and textile chambers of commerce and associations and won collaborative intention with many of the mentioned above. In addition, staff members went for promotion in professional exhibitions in Myanmar, Hangzhou, Shenzhen and Shanghai, increasing the influence in textile industry of Keqiao Textile Expo. As is estimated, over 30 purchasing delegations from garment industry clusters will appear in the spot of Keqiao Textile Expo this spring. Statistics show that on the first day of the textile expo, the entrance of the expo was closed to 18,215 people, among which 2,919 were overseas buyers.
Changshu hongjingtian textile co., LTD. Is the first "newcomer" to Keqiao Textile Expo, but it has met many old friends in this exhibition. Shan Qianqian, deputy general manager of the company, told reporters that hongjingtian and Keqiao business contacts have been going on for many years, and this conference is to actively develop new customers on the one hand, and on the other hand, to strengthen communication with Keqiao partners through the establishment of the platform. "On the morning of the first day, a local partner came to our booth and took the newly produced products to the booth site for handover. Face-to-face communication not only deepened our feelings and trust, but also enabled us to understand the industry trend and look for business opportunities."
"Our plan for this spring textile expo is to expand more than 3,000 merchants, and now it seems that this expectation can be fully realized." Shi Zongxing, CEO of fucheng network technology co., ltd. of Fujian province, has set a small target of more than 3,000 to watch the crowds in Keqiao Textile Expo venue. As an enterprise focusing on professional platform of garment supply chain, fucheng science and technology has participated in Keqiao Textile Expo for many times in succession, and has attracted a large number of merchants to the platform. By the spring of 2018, it has attracted more than 200,000 merchants to settle in and spread all over the country.
Optimize the level of service exhibition upgrading
In order to handle the situation of demand-exceeding-supply and make way for fabric exhibitors, the textile machinery exhibition, which was held in the same period with Keqiao Textile Expo in years ago, has to be postponed to the last ten-day of a month alone. In the meantime, keeping pace with the trend and proactively embracing fashion, organizing committee take ultra violet as the subject color and update booth put-up level in line with other international expos. Moreover, the exhibition center this year has built hall annex to offer more quality transaction experience for exhibitors and procurers, so as to satisfy the development of convention and exhibition industry.
"More advanced, more internationalized and more lively", this is the third time to attend Keqiao Textile Expo Nanjing azalea dress cosmetics co., LTD., director of operations asine intuitive sense, "the show gave me a very deep impression, whether pavilion design, theme or characteristic activity, refreshing, fashionable throughout the venue and purple haunted, PC services more convenient." As a clothing company specializing in the production and design of mature women's wear, the main goal of yingshanhong's trip is to look for partners to produce high-end women's wear silk fabrics.
As is introduced by the person in charge of organizing committee Keqiao Textile Expo, the spring expo this year linked more closed with the textile markets, increasing shuttle buses between exhibition center and market zones, which shortened their distance. Also, the supporting service of Textile Expo optimized and upgrades further on the basis of maintaining the original quality exhibition service. It includes visitor scanning QR code for entry, online exhibitor catalog, all aiding purchasers to find their target products and suppliers in a more effective and convenient and fast way. Moreover, upgraded intelligent visitor cards will collect the visitor behavior data, internet broadcast covering the APP on smart phones, internet platforms, and LED screen in the whole city. Catering Area covering 2000 square meters will provide comfortable dining environment for exhibitors and purchasers. Lounge Area set between the main hall and hall annexes will be equipped with tea zone, coffee zone and massage armchairs. In addition, service such as translation, IPR, Medical treatment and express delivery will be combined in the humanization and customization of the exhibition experience of visitors.
See trends and look for new trends
Green has always been the main color of Keqiao Textile Expo (Spring). In order to conform to the trend of The Times and keep up with the pace of fashion, this Keqiao Textile Expo (Spring)for the first time adopts the new pop violet color as its theme color. A person in charge of the preparatory committee of Keqiao Textile Expo (Spring) told the reporter that this representative's creative inspiration, exploration and future ultraviolet light color is extremely consistent with the idea of Keqiao Textile Expo 's non-conformity and continuous innovation and breakthrough.
The reporter learned that this spring textile fair set up a total of 93 special booths, 29 more than the same period last year, and further upgraded the quality of the booth construction level, the number of a substantial increase to 366, compared to the same period last year nearly three times. With such a large number of booths, more than 400,000 high-quality fabrics are competing for beauty. In particular, many original fabrics featuring environmental protection and fashionable and scientific elements attract the attention of many exhibitors and purchasing groups, promoting the fashion upgrade of Keqiao textile, a traditional industry.
In 2018 Keqiao Textile Expo (Spring), Shaoxing China, a series of professional, targeted and effective activities such as China-EU Fashion Dream Incubator Opening Ceremony and China-EU Fashion Development Forum will be conducted. At the meantime, 2018 Keqiao Fashion Week will be held during expo time. The events in Keqiao Fashion Week includes The 2nd China Dress Custom Summit Forum And 2018 CNGA Custom Specialized Committee Annual Meeting, WGSN Trendtalk, 19SS China Womenswear Fabric Trend Show / China Top Ten Best Textile Designers Award Ceremony, Keqiao Local Design Brands Show, 2018 A/W Designers Fashion Showcase, Zhejiang Top Ten Best Designers’ Brands Show/Zhejiang Sci-tech University Graduate Design Show and Textile Future Exhibition 2018/19SS China Womenswear Fabric Trend Exhibition.
This year sees the 20th year since the foundation of Keqiao Textile Expo. The expo is always in accordance with the exhibition concept of “helping exhibitors to make money and purchasers to save money”, taking the significant mission of “living up to the expectations of enterprises and the industry”. It endeavors to create value for a great number of visitors, putting up a favorable platform for commerce and trade, information exchange and fashion promotion for both suppliers and buyers. In the face of turbulent and confused situations, Keqiao Textile Expo will progress with solid steps all along to set a successful example of the favorable interaction between exhibition and industry and accumulate brand new energy for the industrial advance.
China national textiles import and export chamber of commerce, vice President of Zhang Xian remarks in the future, "Keqiao as the breakthrough point, around in the production of fabrics of core at the same time, the perfect product development, design, sales and so on the whole industry chain extension, to strengthen the construction of Keqiao textile industry cluster base and promote the China national textiles import and export chamber of commerce and Keqiao cooperation, help Chinese textile garment industry from big to power shift."
