“On this spring’s Keqiao Textile Expo, there are fabrics in novel patterns of different sorts. We could easily find the right fabrics while visiting the expo.” Said a fabric purchaser.

On the booth of Dingye Fabrics Co., Ltd, all kinds of embroidery fabrics attract a lot of visitors. Zhang Chunfei, the person in charge, is busy all the time with purchasers’ reception and introduction of their new products. He told the reporter that they focus on the operation of high-end embroidery products, cotton cloth and printing flocking products’ export. Their special embroidery products, such as dribbling embroidery, chain embroidery, sequin embroidery, embroidered rope and triple embroidered, are very easy to sell.

With the continuous improvement of people's living standards, consumer’s view is changing. In addition to the pursuit of fashion and taste, more attention is paid to the comfort and practicality of fabric. In this situation, fabric companies have followed changes in market demand, and launched more functional products.