This time, Zhejiang Phoenix Village Textile Co., Ltd. Still set a large area-booth. Its EFC fabrics supermarket which had been prepared for a long time, officially opened during this exhibition. The reporter learned that, the EFC supermarket plans to provide 10000 new fashion fabrics every year. The fabrics will be displayed by the form of garments. The EFC is well known as the “fabrics’ WAL-MART”.

The chairman of the company,He Xihui told the reporter,Phoenix Village’s annual sales increased at a speed of nearly 50%. The fabric sales exceeded CNY 1500 million in last year.The company has established 6 districts and 15 branch offices in first-tier cities. “EFC fabric supermarket”, as a new management, will create a new pattern of industry.

EFC supermarket’s product developing concept is “Environmental protection,Fashion and Cost-effective”.He Xihui said, designers from universities and textile companies can launch their newproducts information directly by the platform of EFC supermarket. Clothing enterprises can choose fabrics, as well as new styles of clothing in the supermarket. This year, the company focused on integrating supply chain resources. The company had made cooperation intentions with DuPont, Lenzing and others nearly 100 well-known raw materials and textile enterprises to produce environmental protection,fashion fabrics.