It is really good news for individual operators in China Textile City to acquire academic credits of Zhejiang University without leaving Keqiao. Furthermore, they may be awarded scholarship of RMB 8000-10,000 yuan after finishing their study.
“The government pays the ‘charging’ bill for GMs further study in the universities” resulted from an agreement signed between Zhejiang University and China Textile City Construction and Management Committee. The special class of modern business management is set for both individual operators and GMs from enterprises. Professional courses including Current Financial Situation, Macroeconomics, International Business, Corporate Strategy and Brand Management, Capital Operation and Financial Management are lectured by famous experts in China and professors in Zhejiang University.
Confronting the competitive market condition, many individual operators of China Textile City applied for further study of Zhejiang University, Peking University, Tsing-hua University etc. “There are many advantages to invite experts and professors to Keqiao to give lectures directly, which will save a lot of time and efforts for individual operators as well as foster their brand awareness.” Person in charge of China Textile City Construction and Management Committee said.
The special class of Zhejiang University is one item of the grand project of brand building in China Textile City.(By Tao Xiaoyu)