The 6th World Choir Contest has come to the end. The working staff of China Textile City Exhibition Co., Ltd. go to Linyi and Weifang of Shandong province and other professional markets for attracting business.

China Textile City Exhibition Corporation has 18 employees composed of the first professional exhibition work team in our county. It grows up with textile expo. Nowadays, for the mature operating concept and professional operating method, it has become the well-know brand in the exhibition industry.

Improve the Textile Expo

How to change the fair to the exhibition? And how to make exhibitors participate in the exhibition with passion and satisfy the buyers? After large numbers of visits and survey, the exhibition corporation found the principle of exhibition: “One hand alone can't clap”. Only by converging excellent exhibitors will professional buyers be attracted, and the exhibition gets the actual effect and form a virtuous circle.

At the beginning of 2008, the textile expo changed the concept that was to set business attraction as the core of the exhibition and operate it according to the market law so as to change the fair to the exhibition.

For this reason, the exhibition corporation set up a special team to attracting business, contacted with the industrial associations around the country and went to the markets and textile and clothing industries in other places to attract business; the company made friends with international traders and the related industrial associations for inviting professional buyers to attend the show through various intermediary platform; the company collected and created customers’ information and strengthen ties with customers.

Through these efforts, the first spring textile exhibition achieved good results. Exhibitors not only received orders on the spot, but also have more customers in the later period. When the spring textile exhibition finished, many exhibitors signed up for the autumn exhibition. Hence, the textile exhibition won the high reputation in the textile industry.

Have Exhibitions Each Month

The preparatory committee of the textile expo has more mature operating concept and professional operating method. Exhibitors change their minds from the former “want me to attend the exhibition” to “I want to attend the exhibition”. The exhibition corporation held the expo with higher enthusiasm.

Improving the utilization of the facility need to improve the operating capability of the company and the quality of working staff, then the relevant exhibition activities can be managed and done. Therefore, the exhibition corporation established a whole set of operational procedures aiming to enhance the training to the staff, improve management quality and focus on service quality.

Last year is the first year of exhibition in our county. Big exhibitions were held each quarter, and exhibitions were held every month. 14 various exhibitions were held in the whole year. The textile expo has been upgraded as the national and international exhibition and entitled as one of Top 10 brand exhibitions in Zhejiang province.

This year, over 20 exhibitions are held in China textile city, and the textile expo is held from twice per year to three times per year, the scale, the number of participants and the sales volume all increase. From the early April to the mid-May, for just more than one month, five exhibitions were held in China textile city international exhibition center. The average weekly show is a high utilization ratio to such a kind of hall in the world.

Source: Shaoxing County Newspaper   Editor: Qian Yao