"We don’t care about new products but the imitation to new products just coming into the market." Recently, Chen Yuming, the boss of Red&Green&Blue Printing and Dyeing Corporation in Binhai Industrial Zone said.

Integrated with equipment, mass production of high-grade products and pattern original design together, “Red&Geen&Blue” becomes the leader of pattern self-developers in our county’s textile companies. This company invests over tens of millions every year to develop more than 4000 patterns in which above 100 become the hot-sale products in the market. Thanks to the innovation, the company made remarkable achievement. In the first half of the year, the product value and profit of the company rose 50% higher than that in the same period of last year.

To develop a popular brand is not easy to a company. However, such kind of good products are always imitated to be conventional products when they dominate the market just for less than a week, which is why Chen Yuming worries about. “Although our digital printed products are very difficult to be copied, the imitation looks like the real one. It not only disrupt the market, but also hurt the reputation of ‘Red&Geen&Blue’.” Chen Yuming hates for the imitation.

How to avoid the fabric imitation in the market and extend the life cycle of the products? It will be better for the company’s development than the innovation. It is not only the urgent issue Chen Yuming wants to solve, but also the problem that the business operators of China textile city should think about.

Not long ago, Chen Yuming visited China Textile City Pattern Copyright Registration Management Protection Office and applied for the registration of his newly developed patterns for the copyright protection.

"More and more textile companies and business operators want to protect pattern copyright. From Jan. to July, business operators of China textile city registered nearly 2000 pieces, 40% higher than that in the same period of last year,” Wang Zhongliang, the responsible person of pattern copyright registration office told to the reporter that the approval would take one week the fastest, or one month the slowest. It is known that, from Jan. to July, the economic survey office of Commercial and Industrial Bureau China textile city Branch successfully handled the disputes about pattern copyrights more than 300 cases.

Source: Shaoxing County Newspaper   Editor: Kong Qingping