A Brief Introduction of China Keqiao Textile International Expo
ⅠProfessional Pageant of Industry, Market and Influence
Industry Group: Shaoxing County has a long history of textile. Back to the era of Gou Jian(AD496-AD465), the King of Yue, silk industry in Shaoxing was very popular across the country. In Sui(AD581-618) and Tang(AD618-907) Dynasties, Shaoxing “Yueluo” swept the world and enjoyed good reputation of “sunshine silk” in the Ming(1368-1644) and Qing(1644-1911) Dynasties. At present, textile industry has become the pillar industry of Shaoxing County which is one of industrial group bases with vast textile production capacity. The county has nearly 10,000 textile-manufacturing enterprises, 50,000 advanced shuttleless looms and more than 200,000 employees. About 2 million tons of various kinds of chemical fiber, 5 billion meters of chemical fabrics, 15 billion meters of printing & dyeing cloth and 300 million pieces /sets of costume are produced here every year. The annual textile output value and sales turnover both reach RMB 100 billion Yuan. It has basically formed a complete industry chain from PTA, weaving, home textile and costume and become the largest textile industry group base with large volume of production and obvious industry group advantage in China.
Market Aggregation:After 20 years of continuous growth and development, it has established four distinctive textile trade platforms - i.e. Traditional Trade Zone in the south part, International Trade Zone in the middle part, Market Innovation Zone in the north part and Textile Raw Materials Trade Zone in the west part. China Textile Cityspans a market area of almost 3.26 million sq.m, with more than 20,000 industrial units and 20,000 employees. Every day transactions are made here involving 30,000 different varieties of fabric, generating a daily customer flow in excess of 100,000 individuals. There are nearly 3,500 overseas permanent purchasers and over 750 permanent overseas representative agencies based within its confines. Its goods are sold to 187 countries and regions. In all, a quarter of all the global chemical fabric transactions occur within the site. Currently, it has on-going business relationships with almost 50 percent of the textile related businesses in China. Its ubiquity within the sector has been rewarded with an annual turnover that now exceeds 100 billion Yuan.
Newly Reconstructed Market ——China Textile City Dongsheng Road Market
Dongsheng Road Market as the birth place of China Textile City, is located in the core area of southern China Textile City, which belongs to the traditional trading zone. Its construction area is 231,000 square meters, including over 2,600 business rooms. It is mainly formed by 3 parts, Select Fabric Market; Woolen Fabric Market; Knitted Fabric Market. Many branded enterprises gather here, among which 17 enterprises are among the national top 100 textile enterprises and more than 30 are overseas famous fabric enterprises. With higher level of professionalizaion, taste and grade, Dongsheng Road Market has become an excellent business district for international textile fabrics after dividing and classifying market.. Dongsheng Road Market also has perfect service facilities, providing online trading, protections of intellectual property, digital management, and commercial bank link services. Fabric seeking hotline ----“88200000” is highly recognized by most operators for providing convenient and efficient services for the outside buyers.
Traditional Market----China Textile City United Market
China Textile City United Market is the phase one upgrading and reformation reconstruction of Traditional Trade Zone of China Textile City which is constructed according to the requirement of internationalized development and modern mode. It is a very modern new market with commercial features such ashigh technology, informationize, human-orientation and specialization etc. The market is of occupational land area of 30,800 square meters, construction area of 160,000 square meters, and total investment more than RMB 1 billion Yuan. The market integrates commercial shops, finance, e-business and parking. It has integrated facilities and functions. The market was co-founded by Zhejiang China Light & Textile Industrial City Group Co., Ltd. and other social forces.
A New Extended Market------China Textile City Apparel & Accessories and Home Textiles Market
As Shaoxing County’s key investment item, China Textile City Apparel & Accessories and Home Textiles Market spans construction area of above 260,000m2, equipped with high-rise business office building. With the business concept of “taking market goods trading as the basis, international trade as the feature, design and R&D as the head and brand hatching as the core”, in compliance with the operation mode of “government leading, cost reduction, standardized management and innovative development” and closely relying on the cluster advantage of the textile market, the market is dedicated to building up a modern market system integrating garment, home textiles and accessories trading, trade orders, design and R&D, brand hatching, information publication and e-commerce, etc.
Professional Recommendation:As the main undertaker of the Expo, Shaoxing County People’s Government bases on its own unique advantages and gives priority to strengthening its characteristic industry economy. In order to host this professional exhibition well ,the government invests a huge sum of money up to millions of Yuan to release exhibition information on nearly hundred media such as TV, broadcast, newspaper & periodical, technical magazine, professional website and BBS .At the same time, it has also invited trade organizations from Germany, Italy, Switzerland, U.S.A., Britain, France, Japan etc. to organize delegations to attend and purchase in order to create and offer a golden business opportunity for both international and domestic textile enterprises and trade companies.
ⅡOrganizers and Cooperative Media
Sponsors: Zhejiang Provincial People’s Government
China Council for the Promotion of International Trade
China National Textile and Apparel Council
China General Chamber of Commerce
Supporters：China Chamber of Commerce for Import & Export of Textiles
Hong Kong Trade Development Council
Undertakers：Zhejiang Department of Commerce
Sub-Council of Zhejiang Province, CCPIT
Shaoxing Municipal People's Government
Shaoxing County People’s Government
Main Cooperative Media：China Daily, International Business Daily, China Textile News, China Fashion Weekly, Hongkong Wenweipo, Japan Senken News, Ta weekly, China Conference Magazine, Yangtze Delta Magazine, CCTV, Phoenix TV,Zhejiang Satellite TV, Alibaba, www.texnet.com.cn, www.efu.com.cn，www.texindex.com.cn，www.showfu.com,www.webtextiles.com，and www.tnc.com.cn etc..
A Review of the Development of China Textile Expo
Owing to the substantial support from the Ministry of Commerce, China Textile Expo, which is sponsored by Zhejiang Provincial People’s Government and the relevant national industry associations, mainly undertaken by Shaoxing County People’s Government, adhering to exhibition guideline of“ internationalization, specialization, and marketization”, has been successfully held for ten sessions and gradually become one of the top domestic textile exhibitions since it started in 1999 with the help of Shaoxing County’s huge industry group advantage and China Textile City’s market aggregation advantage.
The first China Textile Expo which was then named “China Textile City Textile Expo” was held in 1999.
In 2004, the Expo was officially renamed as “China (Shaoxing) Textile Expo”.
In 2006, China (Shaoxing) Textile Expo was listed as a key supporting exhibition in domestic trade by the Ministry of Commerce.
In 2007, Keqiao Textile Index of China was released successfully to the whole world in virtue of the platform, China Textile Expo.
In April 2008, it launched China (Keqiao) Textile Expo (Spring) for the first time on the basis of the successful operation of previous exhibitions, it began to hold China (Keqiao) Textile Expo twice (Spring, Autumn) a year.
In October 2008, China Textile Expo was officially promoted as a state-level textile exhibition. Meanwhile, the Expo was officially renamed as “China Keqiao International Textile Expo”. Keqiao, the county’s seat, has become the only one that holds textile exhibition at state-level in China.
On October 25-28, 2008 China (Keqiao) International Textile Expo took place in World Trade Center, Keqiao. It covered an exhibition area of 30,000m2 with 1,123 standard booths from 479 exhibitors. The number of registered professional purchasers reached 20,455, among which 4,246 were overseas professional purchasers from over 90 countries and regions such as the United States, Italy, France, Germany, Spain, Japan and South Korea .The trade volume of the Expo reached RMB3.942 billion Yuan.
Ⅲ Incomplete Search of Highlights in China Keqiao International Textile Expo 2009
1、Scale up, Renowned Company Exhibiting Respectively
Unlike other famous textile professional exhibitions which have shrunk because of economic crisis, due to unprecedented demand, this year’s event features 1,306 booths with nearly 500 exhibitors. Famous textile enterprises such as Tiansheng Group, Newtex, Hengli, Fuxin fumian, Tianma, Lingda and Zhongjia will exhibit in the expo, one of world top 10 woolen enterprise-- China Hailan Group will debut in the expo. It is the largest Expo in terms of both booths number and exhibitors.
2、More International, Overseas Pavilion Brightening Expo
Overseas Pavilion’s appearance in the expo last year have become the most splendid view. The expo continues to set up overseas pavilion this time with new breakthroughs: more exhibitors. 20 companies and designer studios registered for the exhibition from Germany, Italy, South Korea, Japan and other countries and regions. Many overseas well-known companies such as South Korea’s Sunstar, Japan’s Toshin Kogyo will also appear in the Expo; More exhibit group, designers from Euro-American and Japan & Korea exhibit in terms of group; Newer exhibit. American Cotton Corporation etc. will exhibit with its newest products
3.Outstanding Reputation, Honored Guest Coming for Admiration
ITMF Conference 2009 will be held in Shanghai on Oct.23-25. ITMF will especially dispatch a group of delegates to visit the Expo. Therefore, the Expo will become more influential.
The number of guests is likely to exceed 20445, last times’ number.
4.New Venue ,and More Professional Operation
The expo will be held in China Textile City Convention & Exhibition Center. The new venue’s comprehensive services and professional resources have assured that it has already won the endorsement of many exhibitors and delegates.
At the same time, the Organizing Committee first promoted in major professional market and the professional exhibition so as to attract more high-quality buyers. In addition, Paid Admission also guarantees professionalism of the audience.
5.Membership Trial, Enhance the Cohesion of Expo
The textile expo has also introduced a membership scheme. Exhibitors in complain with will automatically be entitled to VIP gold status. This privilege will a entitle VIP card holders to a number of distinct benefits, including enjoying discount policies and value-added service and privilege access in terms of stand choosing.
6. Professional Training, Higher Level in Booth-decorating in all Dimensions
The organizing committee has invited experts to provide training to all the exhibitors to help enterprises to set up and maximize the appeal of their stand . The raw space zone is the essence area to attract buyers. In order to make sure as neat and harmonious as possible on the whole, the organizing committee has convened meetings specially for enterprises in raw space zone and building-up companies to unify the constructed height and regulate construction material etc.
7.Leading Fashion, Rich and Splendid Concurrent Activities
Shaoxing County cooperated with textile authority such as China Textile Information Center, China Garment Designers’ Association and China Textile News in two competitions, ie. Fabrics China Creation Competition 2009 and China Career Fashion Designers Creative Contest 2009. The results of both competitions will be revealed during this Expo. Also, many outstanding award-winning pieces of Fabrics China Creation Competition 2009 will be displayed in the Expo and it will add fashion elements to the Expo. Other wonderful events such as “Matchmaking Meeting for Overseas Buyers and Textile Enterprises” and “Online Textile Expo” will be organized.
8. Detail-oriented, Provide Homely Service
Aside from the refinements mentioned above, the expo organizing committee has also sought to offer a number of improvements for visitors to the 2009 event. These improvements include the introduction of a complementary shuttle bus, running directly from the expo venue to many of the surrounding hotels. Meanwhile, exhibition hall will be equipped with exhibition service center, wireless surf zone, news center as well as tea bar and coffee bar. The organizing committee has arranged food hygiene and medical service personnel in both exhibition site and surrounding Three-Star hotel or above. It also signed huge insurance with Pacific Insurance Company.
