By establishing a design center in Milan, Italy and developing the male fabric following the international fashion trend, Xinle Textile Co., Ltd in Qianqing town realized the adjustment from following the market into guiding the market and promoted the development of enterprise. Established in 1994, Xinle Textile is featured in male shirt fabric. However, for the managing method of only processing for the supplied material, the processing expenses are meager. Although Xinle Textile has realized a certain of primary accumulation, it still confronted with low competitiveness and low added value. The research and development of fabric is critical in male shirt sector. The operators of Xinle Textile thought, garment in Italy guides the fashion in the world, and it is the shortest cut making use of design from Italy to develop the enterprise. Xinle Textile established the design center in Milan in 2004, cooperated with design agency of garment fabric of Italy, and employed five Italian designers to design new shirt fabric for Xinle. After the improvement to the design in accordance with basic condition in China, they are put into market as quickly as possible, for which, Xinle Textile spends RMB 3 million Yuan every year. The innovative products earn Xinle higher position in the market, which attracts many famous enterprises to use their products such as domestic famous garment enterprises Yongor, Romon, Shanshan and international famous brand Lacoste, and Valentino. Some high-end shirt fabric from Xinle Textile as cotton, P/C are able to be sold at the price of over RMB 20 Yuan per meter, with the average added value of 20%. “Milan elment” promotes the development of Xinle Textile and Xinle Textile purchased 100 advanced jet looms from Belgium this April with the enlargement of production capability up to 30%.