In May, Keqiao is full of vitality, and the charm of the International Textile Capital shines brightly. Against the backdrop of the current "reciprocal tariffs," how can textile enterprises transform and upgrade? How can they shift from foreign trade to domestic sales? And how can they expand into diverse international markets? As the world's largest textile distribution center, Shaoxing Keqiao actively responds to external challenges and presents unique solutions.
On May 6, the 2025 Keqiao Textile Expo (Spring),Shaoxing China (hereinafter referred to as the Textile Expo) opened amidst much anticipation. With the theme of "International, Fashionable, Green, and High - end," this expo brings together new products and technologies, sparks collisions of new trends and ideas, and creates a surge of new channels and opportunities. For the textile industry, this expo is undoubtedly an excellent platform to tap into incremental growth and boost industry confidence.
The total planned area of this expo is 40,000 square meters, with 1,900 booths and over 700 participating enterprises. It is divided into five exhibition areas: textile fabrics, fashion design, clothing and accessories, textile machinery, and dyeing and finishing technology. By integrating upstream and downstream resources of the industrial chain, it offers one - stop business opportunities. At the expo site, there are not only foreign trade leading enterprises such as Mulinsen, Buchuang Group, and Xianse Textile, fashion trend - setters like Yinan Group and Kewang Textile, but also green vanguards like Rongda Weaving and Biaodian Textile, as well as emerging technology - driven companies like Xunfangwenji and Wangyi Textile, injecting the power of "mass innovation" into the high - quality development of the textile industry.
Deepening Domestic and International Layouts and Seizing Global Business Opportunities
Aiming to build an "International Textile Exhibition Center," the Keqiao Textile Expo(Spring) has a global perspective and is committed to helping exhibitors further explore diversified domestic and international markets. To ensure the effectiveness of the expo, the organizing committee invited more than 20 purchasing groups to gather in Keqiao, including 14 groups from outside Zhejiang Province, as well as direct - flight groups from Kuwait and Kyrgyzstan, and the Yiwu Belt and Road Foreign Merchants Group. These groups provide exhibitors with a large trade - exhibition channel connecting the world and the future.
"The US tariff policy has no impact on us. Our company's customers are mainly concentrated in countries along the Belt and Road Initiative. In recent years, while continuously going global to expand into diverse international markets, we have also actively explored the domestic sales market and achieved remarkable development results. Since the beginning of this year, the sales volume in the domestic market has increased by more than 40%, and the foreign trade sales volume has also shown stable growth," said Qian Shuijiang, General Manager of Zhejiang Buchuang Textile Group Co., Ltd. At the expo site, Buchuang Group brought a rich variety of rayon printed products and Xinjiang milk silk series products, attracting inquiries and negotiations from purchasers in countries such as Myanmar, Bangladesh, and Iran.
Zhejiang Wanjie Textile New Material Co., Ltd. has its factory in Haining and a sales center in Keqiao. Relying on the advantages of Keqiao as the "International Textile Capital," it seizes global business opportunities. Each Keqiao Textile Expo is an effective platform for Wanjie Textile to expand its marketing channels. "Our company is an industrial and trading enterprise specialized in the production and sales of various warp - knitted fabrics. It can produce approximately 30,000 tons of various high - quality knitted fabrics annually. Our products are sold in nearly 100 countries and regions around the world and are widely used in fields such as clothing fabrics, toys, footwear, bedding, curtains, sofa fabrics, and automotive interiors. The sales volume in the US market only accounts for about 5% of the company's total sales volume, so the tariff policy has little impact," said Ling Haifeng, the company's General Manager.
As a well - deserved leading enterprise in the foreign trade field of Keqiao, Shaoxing Mulinsen Textile Co., Ltd. participates in every expo, which fully demonstrates the company's high recognition of the Keqiao International Textile Expo. Mulinsen's booth is filled with a wide variety of fabrics, and merchants from all over the world shuttle among them, looking for the fabrics they need. It is understood that after 20 years of development, "Mulinsen" has formed a complete industrial chain integrating spinning, weaving, printing and dyeing, garment making, packaging, and sales. It has achieved rapid development in technical equipment, product research and development, market expansion, and customer service. Its products are exported to more than 70 countries and regions related to the Belt and Road Initiative.
Focusing on New - quality Productivity and Leading the Wave of Industrial Innovation
At present, new - quality productivity is accelerating its formation in the industry. The coordinated evolution of technology, fashion, greenness, and health has become a new state of industrial development. How can the textile industry create new - quality productivity? At the Keqiao Textile Expo, elite enterprises from all over the country gathered, bringing cutting - edge innovative achievements. Various high - performance, multi - functional, healthy, and environmentally friendly products competed on the same stage, leading the development wave of new - quality productivity in the industry.
As an old exhibitor of the Keqiao Textile Expo, Zhejiang Kewang Textile Co., Ltd. made a stunning appearance with its newly developed natural fiber series fabrics such as acetate, mulberry silk, Lyocell, and linen. According to Chairman Ke Changsheng, Kewang Textile used to mainly deal in chemical fiber grey fabrics. In recent years, in response to the new positioning of the textile industry as "technology - driven, fashionable, and green" proposed by the China National Textile and Apparel Council and the call for the transformation and upgrading of the textile industry in Keqiao, the company has focused on scientific and technological innovation and research and development design, and developed diversified and functional new products, achieving remarkable development results. At this expo, Kewang Textile stood out through innovative models such as employee catwalks and live - streaming, attracting the attention of many visiting merchants.
Similarly, as an old friend of the Keqiao Textile Expo, Gucheng Rongda Weaving Co., Ltd. brought a diversified product series this time, including shirt fabrics, high - count and high - density full - cotton elastic fabrics, bamboo fiber fabrics, Lyocell fabrics, cotton - nylon elastic fabrics, and acetate blended fabrics. "Rongda Weaving mainly deals in elastic shirt fabrics. In recent years, we have continuously innovated and upgraded around the concepts of environmental protection, health, and comfort, introduced new materials and new processes, and are committed to becoming a leader in the industry's woven elastic shirt fabrics," said Qin Yongcheng, the company's General Manager. Currently, the company has its own spinning and weaving factories. In the future, it will focus on the linkage between the industrial chain and the innovation chain, connecting the links of research and development, design, spinning, weaving, and dyeing and finishing to continuously enhance the company's new competitive advantages.
It can be seen from the expo site that more and more enterprises, while paying attention to scientific and technological innovation and fashion design, are also focusing more on the needs of consumers for health and comfort. As an enterprise integrating research and development, design, weaving, and dyeing and finishing, Zhejiang Yinan Group Co., Ltd. highlighted its cotton - linen - Tencel series digital printed fabrics at this expo, perfectly integrating fashion and health concepts. According to Chairman Tian Jianhua, the company has two dyeing factories. Based on its strong advantage in original digital printing, it focuses on new - quality productivity and continuously promotes the digital, fashionable, and high - end upgrading of the enterprise.
Empowering with Diverse Activities to Create a Fashion Trend Hub
To expand the connotation of the expo and enhance its effectiveness, in accordance with the principles of "emphasizing professionalism" and "serving merchants," this Textile Expo was accompanied by diverse activities such as the 2025 Fashion Design Exhibition (Spring) and the "Fashion Show ." These activities further enhanced the function of the Keqiao Textile Expo in serving the industry, created a fashion trend hub, and expanded its industry influence.
As an exhibition within the Textile Expo, the 2025 Keqiao Fashion Design Exhibition (Spring) was themed "Weaving Awareness Awakening: AI Weaves a New Future for Fashion." Guided by the goal of leading the fashion trends in the textile industry, it created a comprehensive display platform that combines fashion products and technological experiences through four areas: the fashion trend area, the AI intelligent technology area, the intelligent clothing area, and the Keqiao Selection area. The Fashion Design Exhibition gathered the cutting - edge trends and latest achievements in multiple fields such as fabrics, clothing, equipment, software, and color cards, interpreted the fashion trend concepts of the new season, presented high - quality "Keqiao - selected" products, and highlighted the integrated application of AI technology in fashion design, production processes, and marketing. It presented the innovative trends in textile product development from a forward - looking industry perspective and brought new digital and intelligent solutions to the industry.
