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Textile Expo News
“Digital +” “Exhibition +” stimulate New Vitality of the Industry

Publish Time:2021-10-27

On October 27, the second day of Keqiao Textile Expo (Autumn), Shaoxing China, people came and went in the exhibition hall, business opportunities were surging, new cooperation opportunities were fermenting here, and new business models were evolving here. Under the epidemic situation, Shaoxing has made great efforts to accelerate the development of the global textile industry in the direction of digitization, greening and fashion, and has made positive contributions to promoting the high-quality development of the textile industry and the recovery of the world economy.

Realizing digitization, networking and intelligence is the only way for the high-quality development of the exhibition. On the basis of the remarkable achievements of the "cloud Textile Expo" last autumn, the Preparatory Committee once again explores a new intelligent exhibition mode and cultivates the "Digital Textile Expo" brand. This Textile Expo will continue to set up online cloud live broadcasting with the theme of "Digital Textile Expo" to help textile digital marketing. Industry trend forum, textile expert lectures, designers with goods, online Red exploration exhibition and other live broadcasts show the grand occasion of the exhibition in an all-round way, so that the textile industry can plug in the wings of digital marketing.

Guo mu, honorary president of Zhejiang International Exhibition Industry Association, is a witness of the unremitting progress of Keqiao Textile Expo. Every time he visits the Textile Expo, he feels it fresh. He keeps shooting the highlights of the Textile Expo. He believes that this Textile Expo combines improving the quality of service trade with "Digital Textile Expo", grasps the new characteristics of digital exhibition economy, always puts fabric innovation in a more important position, and constantly attracts buyers at home and abroad with new products, so as to maintain the vitality of Keqiao Textile Expo.

Since the spring and autumn Textile Fair was held in 2008, Keqiao has been making a new blueprint of "Exhibition +". After more than a decade of exploration, Keqiao exhibition economy has ushered in a gratifying scene of "Exhibition boosts Keqiao". In recent years, the article "Exhibition +" has become bigger and bigger, which has not only polished the golden card of the international textile capital, but also become a new platform for the integrated development of Keqiao industry. In this autumn Textile Expo, "Exhibition + cultural tourism" has become a fashion focus. The "Old Shaoxing • Gold Keqiao" Cultural Tourism Exhibition Hall shows Keqiao's excellent cultural tourism products and resources. Many non heritage products such as Yue Kiln celadon, Wang Xingji fan and flower carving wine have filled the eyes of exhibitors and purchasers.

Keqiao Textile Expo has been held for more than 20 years, which not only promotes the transformation and upgrading of the local textile industry, but also adds power to the innovative development of China's textile industry. It can be called a model of continuous professional exhibitions in domestic industrial clusters. This autumn Textile Expo not only connects the upstream and downstream channels, but also expands the industrial boundary through a series of "practical moves", and the development idea of the whole industrial chain is clearer. Keqiao Textile Expo will continue to take scientific and technological innovation and low-carbon green development as the driving force, rely on Keqiao Textile Industry Cluster, take root in China textile city, deeply integrate the upstream and downstream advantages of the textile industry, and continue to take "leading the global textile trend, showing the charm of fashion science and technology, promoting industrial transformation and upgrading, and building a supply and demand trade platform", actively present the source of innovation, business opportunities and fashion for the development of the industry in the new stage.

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