Highlights 1: three major exhibition areas, 540 enterprises
With an exhibition area of 34,000 square meters, there are 1392 booths from 540 exhibiting enterprises for spring expo this year. With the theme of “International, Fashion, Green and High-end”, The main items on display are Fabrics (accessories), home textiles, creative design, etc.
Keqiao local leading enterprises, such as "ZhejiangRGB ", "Zhejiang huida", "Shaoxing mulinsen", "cloth wharf" and other well-known foreign enterprises, such as "Baoji xinda", "Guangzhou freshman", "Jiaxing shengrong" and "Xiamen qishang", will present with the latest products.
Highlight 2: the fact of hard to seek a booth, has become normal
With the improvement of the popularity and influence of Keqiao Textile Expo, booth reservation has been accelerated year by year. For the first time, there was a shortage of booths at Keqiao Spring Textile Expo. Some exhibitors still had strong demand, so the organizing committee had to set up booths in the middle of the main and secondary pavilions. It is worth mentioning that in order to vacate the booth for more fabric enterprises, the textile machinery exhibition which has been held for many years in the same period with spring textile expo has to be held separately.
This year, a total of 93 specially equipped booths were set up, 29 more than the same period last year, and the construction level of boutique booths was further upgraded. The number also increased significantly to 366, nearly three times the same period last year.
Highlight 3: purple as dominant hue
Green has been the dominant hue of Keqiao Spring Textile Expo for many years. In order to conform to the trend of The Times and keep up with the pace of fashion, this spring textile fair will adopt 2018 popular color -- violet color for the first time. This represents creative inspiration, exploration and future ultraviolet light color, which is highly consistent with the idea of Keqiao Textile Expo that does not adhere to rules and keeps innovating and breaking through, and also leads the textile and apparel industry to constantly transform and upgrade and step forward towards high-quality development.
In addition, in terms of booth construction specifications and materials, this spring textile expo will be in line with international exhibitions such as Shanghai flour and auxiliary materials exhibition and Canton fair fabric exhibition, and will adopt green sustainable materials.
Highlight 4: diversified activities and new energy
Keqiao Textile Expo is no longer a simple commercial display platform, and many fascinating events in the same period attract extensive attention from upstream and downstream. In 2018 Keqiao Textile Expo (Spring), Shaoxing China, a series of professional, targeted and effective activities such as China-EU Fashion Dream Incubator Opening Ceremony and China-EU Fashion Development Forum will be conducted.
In addition, during this spring textile expo, the first spring fashion week will also be launched simultaneously, from May 5-8, a period of 4 days. Through the deep interaction between fashion week and textile expo, the two not only connect in time and place, but also integrate and exchange in the early publicity, atmosphere arrangement, modeling design, certificate and other related elements as the fashion release area of Keqiao fashion week.
This spring fashion week takes "fashion new layout" as the theme, with fashion creative fabrics as the core, "customization summit, fashion release" as the main line, "static exhibition, introduction of high-end resources" as the main feature, and consists of "two exhibitions and seven shows". At that time, spring textile expo will become a textile industry feast, fashion industry gathering.
Highlight 5: the first show of the deputy museum, and the upgrade
The secondary pavilion, located on the east side of China textile city international exhibition center, will debut at this spring textile expo and spring fashion week. On the one hand, the use of the secondary pavilions greatly expands the exhibition hall area, ending the long history of textile expo in the external field to build greenhouses, so as to meet the needs of more exhibitors; On the other hand, the entire textile expo exhibition hall is provided with a more elegant appearance and a convenient and tidy layout. In particular, the fashion press hall equipped with LED large-screen, stage and sound system creates conditions for the in-depth interaction between textile expo and fashion week, and also enables the exhibitors and buyers to experience unprecedented fashion sense.
This spring textile expo is divided into three regions, with the main hall as the specially equipped booth area and the exclusive booth area, the no.1 sub-hall as the standard exhibition area, and the no.2 sub-hall as the main venue for the 2018 spring fashion week. At the same time, the Yangxunqiao curtain and window screen booth area is specially set up. The future textile exhibition featuring "technology" and "fashion" and the static exhibition of fashion trend of Chinese women's fabrics will also be presented in the new form of exhibition.
Highlight 6: serve the market and drive the transformation
In order to enable Keqiao textile enterprises to get on the fast train of home textile expo, obtain more trade orders and grasp more cutting-edge textile information, since the opening of this spring textile expo, the organizing committee has increased the recruitment and publicity work for the textile urban areas and international trade zones, and launched a series of precise measures. Currently, there are 260 enterprises in Keqiao area, accounting for 48.2%, and enterprises in Keqiao area account for nearly 50% of the total number of enterprises, which promotes local enterprises to better integrate into the pioneer trend of fashion, and is conducive to the transformation and upgrading of local enterprises.
Highlight 7: local brands, new products
Keqiao local brand enterprises take advantage of this spring textile expo to show their own image, build corporate brand, show new products. Zhejiang jinsheng textile co., LTD. Will through the model fashion dynamic dynamic interpretation, bring a bamboo fiber fabric and suit encounter trip. Headquartered in coachbridge, Homer LTD will bring a sports fashion show with strong Spanish characteristics.
Highlight 7: local brands, new products
Keqiao local brand enterprises take advantage of this spring textile expo to show their own image, build corporate brand, show new products. Zhejiang jinsheng textile co., LTD. Will through the model fashion dynamic dynamic interpretation, bring a bamboo fiber fabric and suit encounter trip. Headquartered in coachbridge, Homer LTD will bring a sports fashion show with strong Spanish characteristics.
Highlight 8: precision investment, gathered merchants
Since the launch of the investment attraction work of this textile expo, the organizing committee has focused on attracting investment to various textile provinces and cities related to "One Belt And One Road", and organized personnel to the domestic garment industry cluster for many times to enter the textile market, industrial park, commercial buildings, and conduct precise investment attraction face-to-face with entrepreneurs.
At the same time, the cooperation with the local government, market management organizations and the association of garment manufacturers was strengthened, and the purchase group of garment industry cluster in Henan, Guangdong, Shandong, Jiangsu, and more than 30 provinces and cities in Zhejiang province, including Hangzhou, Wenzhou and Jiaxing, achieved gratifying results.
Highlights 9: live webcast, in-depth publicity
In this spring, the way of publicity is keeping pace with The Times again. Except for WeChat's promotion of exhibitors and regular publicity at the earlier stage, the live broadcast of the event will be simultaneously broadcast on the large screens of many street advertisements in the urban area of Shaoxing and Keqiao district, which greatly improves the awareness of the expo in the industry and the public. On the morning of May 6, the real-time pomp on the opening day of the textile expo will also be broadcast live in the traditional market of light textile city, deepening the linkage development with the traditional market and allowing more colleagues to share the textile business opportunities.
In addition, the electronic journal will be used during the textile fair, through the electronic journal, buyers can find the products and suppliers more easily. At the same time, the smart id will be further upgraded to accurately collect the purchasing agent's walking track and summarize and extract the preferred booths and products through big data analysis.
Highlights 10: service optimization, experience upgrading
This spring textile expo, on the basis of maintaining the original quality exhibition services, focuses on details, seeks breakthroughs, and further optimizes and upgrades supporting services.
Catering Area covering 2000 square meters will provide comfortable dining environment for exhibitors and purchasers. Lounge Area set between the main hall and hall annexes will be equipped with tea zone, coffee zone and massage armchairs. the spring expo this year linked more closed with the textile markets, increasing shuttle buses between exhibition center and market zones, which shortened their distance.
