2018 Keqiao Textile Expo (spring), Shaoxing China will be held in China Textile City International Convention & Exhibition Center during May 6-8, 2018, when 540 enterprises will participate and tens of thousands of buyers and visitors will come. Founded in 1999, Keqiao Textile Expo, after 20 years of development, has become one of the three well-known domestic fabric exhibitions with Shanghai fabric show and Canton fair. As a large-scale professional exhibition in the textile industry, Keqiao Textile Expo has been continuously improving its influence, attracting a large number of well-known enterprises and professional merchants who have participated in the exhibition for many years. In particular, in recent years, it has accelerated the development of branding and internationalization, and its influence in overseas has been increasing day by day. In the face of changes and confusion in the industry, the development pace of Keqiao Textile Expo has always been sonorous, which has brought about positive interaction between the exhibition and the industry for Keqiao, and the scale and volume of Keqiao Textile Expo have set a new record year by year. In the 20 years relay run, Keqiao has created the wonders of the exhibition industry, and also delivered the heartening positive energy to the industry.

Build new momentum for industry development

Since its establishment 20 years ago, Keqiao Textile Expo has promoted the extension of Keqiao textile industry chain, strengthened the foundation of industrial cluster and established an important position in the international textile industry. Although the exhibition is held in Keqiao, in fact, the status of Keqiao Textile Expo has already gone out of Zhejiang, to the national, international, and the gathering of foreign businessmen in the expo, Keqiao in the international textile trade has been concerned. Therefore, textile fair is essentially an international small window, which is conducive to understanding the world's latest textile products and driving more Chinese textile products to go out.

In recent years, the transformation and upgrading of Keqiao textile industry has achieved remarkable results, and it has a demonstration and guidance function in the country. However, the interaction between China's textile city field and exhibition has kept Keqiao textile industry thriving. In 2017, the transaction volume of China's textile city group was 164.25 billion yuan, up 9.2 percent, and the online market transaction volume was 30.37 billion yuan, up 37.5 percent.

Keqiao Textile Expo, as an industry bellwether and an insight into the new development trend of the industry, has been a hot exhibition concerned by leading experts.

Sun Ruizhe, President of China textile industry federation, visited the exhibition several times and gave high comments. He said that Keqiao Textile Expo as China textile city and Keqiao textile industry foreign exchange platform for the professional, innovative exhibition thinking, improve the exhibition mode, using information technology means such as large data, broadening the exhibition China merchants ostentatious way, accurate positioning, accurate, thus make Keqiao spinning fair is getting more popular, increasing influence. "The successful holding of Keqiao textile expo not only promotes the continuous upgrading of Keqiao textile industry, but also adds impetus to the innovative development of China's textile industry, which can be regarded as a model for China's industrial cluster to continue to hold professional exhibitions," he said.

Guo Mu, honorary President of Zhejiang international exhibition industry association, has been concerned about the growth and development of Keqiao Textile Expo. In his opinion, Keqiao Textile Expo is no longer a product exhibition, has developed into a complete industrial chain of exhibition industry, and the scale is growing. In particular, as the leading role of Keqiao exhibition, textile expo not only plays the role of industry weathervane, but also helps exhibitors to learn from each other and make up for their shortcomings.

In the international exhibition center of China textile city, two permanent sub-pavilions have been built in the east of the original exhibition hall, which not only makes the textile expo farewell to the era of having to build temporary tent houses due to the insufficient exhibition space, but also makes it possible for various exhibitions to interweave and hold exhibitions.

For a long time, with the spirit of "opening up and sharing", Keqiao has been striving to build a new high ground for textile professional exhibition. Relying on the unique advantages of China's textile cluster base, Keqiao has transformed the local textile industry from traditional manufacturing industry to innovation-driven technology industry, green industry with responsibility development and fashion industry led by culture. Every year, the world's leading new technologies and processes can be seen at the textile fair. The latest international fabrics can also be found in Keqiao. Over the past 20 years, the textile expo has been making unremitting efforts, which has brought tangible benefits to local textile enterprises and even the whole industry in Zhejiang province. Besides, through the efforts of Keqiao, especially with the internationalization of textile expo, the expo has demonstrated the charm and strength of China's textile power to the world.

Create a new era for the development of the whole industrial chain

"A flower attracts a hundred flowers to open", when founding Keqiao Textile Expo in that year, the original intention was to hold the exhibition at "home", so that merchants can visit local factories when purchasing fabrics. Now, Keqiao around "do worsted exposition, and stronger industry exhibition, exhibition of optimal consumption", concentrate on to do good in the spring and autumn of textile expo at the same time, actively expand the curtain cloth, textile new materials, textile machinery, printing and dyeing equipment, yarn fabric, such as industry exhibition, and the car exposition, agricultural products exposition and household exposition based on expanding consumer show featured brand exhibition. This year, 45 exhibitions, concerts and competitions are expected to be held. Among them, there are 13 textile exhibitions, thus forming the cluster effect of professional textile exhibitions. With textile expo as the leading role, a new pattern of "one exhibition and multiple exhibition" has taken shape. It is worth noting that many exhibitions, events and activities, make a lot of activities in and withdraw time compression is quite tight, but the management of the convention and exhibition center service to withstand the test of high strength decoration, such as 30th textile city car fair ended April 8 in the evening, only then spent a night time work completed all move-in, 2018 Chinese BBS robot development of the country and the World Cup robot smooth approach builds on April 9 morning.

Keqiao Convention And Exhibition Economy has carefully cultivated a number of professional exhibitions with healthy growth, especially Keqiao curtain and window screen exhibition. In 2017, it has become a fast track of "one year and two seasons".

The intensive hosting of the exhibition not only improves the utilization rate of the exhibition venue, maximizes the mining of the resource value of the venue to form a competitive advantage, but also gradually forms a healthy and orderly exhibition environment, showing the scale effect of the exhibition, making Keqiao a remarkable emerging exhibition city. "Every month has the exhibition, every day can be fashionable", Keqiao exhibition stimulate and leverage related resources, showing the 1:9 exhibition industry economic driving effect.

According to Pan Jianhua, director of the exhibition industry development office of Keqiao district, after 20 years of ups and downs, Keqiao Textile Expo has grown into a high-end and high-quality development. He said: "looking back 20 years, what exactly happened to textile fair? This is something we should think about. Textile expo plays a leading role in the country, including some industrial clusters to hold similar exhibitions. After 20 years of efforts and accumulation, we still need to make continuous innovation and progress. Keqiao Textile Expo has been expanded from one to two seasons, including curtain cloth art exhibition, textile printing industry exhibition, textile new materials exhibition, wall cloth wall card exhibition and creative design exhibition, which reflects our unremitting and progressive spirit.

In recent years, Keqiao convention and exhibition industry has been flourishing, taking the exhibition as the focal point to improve the level of modern service industry, and achieved remarkable achievements. "On a deeper level, innovation is the main theme of our exhibition. Textile expo is not only an exhibition, but also a carrier for product technology upgrading, fashion brand promotion and a catalyst for the transformation and upgrading of traditional industries." 'said Mr. Pan confidently.

After 20 years of growth, how to better play the role of textile expo. They strive to improve the quality of the exhibition from the diversity of exhibitors, the diversity of industrial exhibitions, the diversity of supporting activities and the diversity of service modes. They not only focus on domestic textile industry, but also pay close attention to the leading technology of foreign textile industry, especially some emerging enterprises as the focus of exhibition, attracting the world's top high-end enterprises to Keqiao. On April 26th solstice 28th this year, the 2018 China Keqiao grey fabric textile new material exhibition will be held in the international convention and exhibition center of China textile city, and new material enterprises such as dupont TM Sorona will attend the exhibition. According to the introduction, dupont will hold a special fashion show and keynote speech. Buyers can not only get close to the world's leading environmental fabric and technology, but also watch fashion and environmental materials clothing show.

Supporting activities have always been the highlight of Keqiao Textile Expo, and the "effectiveness" and "grounding gas" have been unanimously recognized by the exhibitors and purchasers. This year, the first spring fashion week of Keqiao will be fully integrated with the spring textile fair. A series of fashion activities such as the launch show of Chinese female fabric fashion trend, the award ceremony of top ten fabric designers in China and the BBS show will be presented during the spring textile expo. (source: China net, author: Wu Cailian)