What makes merchants of different colors and languages happy? These days, China textile city international convention and exhibition center staged a hot scene of commercial docking. Open the WeChat friend circle, Keqiao became the hot search words, this purple sea has become a real "screen bully". Here, we all share a common goal - hope to be fully loaded at the 2018 Keqiao international textile accessories expo (spring) in Shaoxing, China.

What is the charm and advantage of "20 years old" Keqiao Textile Expo? In the past 20 years, Keqiao Textile Expo has greatly improved its exhibition capacity and service level. It not only realizes the positive interaction between the exhibition and the industry from the diversity of exhibitors, purchasers, supporting activities, service modes and other aspects, but also leads the global textile trend, demonstrates the charm of fashion and technology, promotes the industrial transformation and upgrading, and establishes the platform of supply and demand trade.

Let's go to Keqiao Textile Expo, feel the hot atmosphere in the exhibition hall and stand at a new starting point. How can Keqiao Textile Expo give a new voice to The Times again?

Original design draws international attention

Original design is the direction of continuous development for present Keqiao Textile. Based on the fabric capital of China textile city, Keqiao textile industry takes advantage of its unique geographical advantages in terms of product popularity information, latest material acquisition and other aspects. However, Keqiao Textile Expo provides the docking of the whole industrial chain for exploring original power and creating original design culture, and helps enterprises to build brands. It is reported that this exhibition has more than 400,000 fashion fabrics from all over the world.

Zhejiang dashu textile technology co., ltd. participated in Keqiao Textile Expo with a new look. The company operates various watermark fabrics and digital printing fabrics, and previously "mainly attacked" Malaysia, Indonesia, Dubai and other southeast Asian countries. In order to constantly improve the international market share, the company is now focusing on the development of the European and American markets. "Now the international influence of Keqiao Textile Expo is getting bigger and bigger. In addition to the original customer base, European and American countries that have always been in pursuit of brand quality have gradually shifted their purchasing attention to Keqiao Textile Expo." "Said Qin Shijia, the company's head of flower design.

In today, when creativity is more and more highly praised, Qin Shijia thinks that originality is the general direction, especially as a printing enterprise. "The company has three design departments, more than 10 designers, from machine equipment to fabric patterns have the strength to be truly original." At the exhibition site, dashu textile is specially equipped with a team of designers for on-site creation. The original strength of yizhan company attracts many buyers to stop and appreciate.

There are still many exhibitors who pay attention to original strength, such as dashu textile. "what is fabric innovation? True innovation should be original. Often hair digital printing general manager Zhen Yuan said. Zhen Yuan said textile workers should be confident in their culture, blindly imitation will only lag behind.

Mhand Aabchouch, general manager of NEFASUD co., a Moroccan company, says Keqiao Expo is one of his must-see events every year. "Especially in recent years, the radiation of textile fair is more and more extensive. At the exhibition site, I can see more and more fabric enterprises with independent r&d and design ability participating in the exhibition, which is more attractive to me. I also hope that Keqiao Textile Expo can be more successful.

New and old "fans" gathered at the exhibition

As an "old fan" of Keqiao Expo, Shaoxing sanmai cloth art co., ltd. has a good say and has participated in Keqiao Textile Expo in recent years. Show this, the booth that 3 wheat cloth art decorates with big red give priority to fundamental key, let a person shine at the moment really. "The main color of the booth was green last year, and the main color of the exhibition was red this year.

In addition to such "loyal fans" as sanmai textile art, which witnessed keqiao Textile Expo from big to strong, there are also the first "weeding" enterprises feel the actual effect brought by this exhibition.

Changzhou lanzhiyi textile co., LTD. Is a company specialized in developing and developing knitted denim fabric. According to Zhang Meng, general manager of the marketing center of the company, the uniqueness of the company's products lies in the application of knitting method in the production of denim fabric, which not only has the taut and upright feeling of woven jeans, but also has the characteristics of high elasticity and ventilation, which has been favored by many famous clothing enterprises.

As a "new face" to attend Keqiao Textile Expo for the first time, Changzhou blue art has brought over 130 types of denim fabrics for more buyers to choose from. "The company has done market research before it decided to participate in the exhibition, and the Indian merchants at the site of Keqiao Textile Expo are very considerable, which is the market that the company is going to expand in the next step. So far, we have made contact with quite a few foreign businessmen, which has not only enhanced our own popularity, but also stimulated the company's development of new ideas. "Zhang Meng said.

Confidence and momentum are at stake

As a professional textile accessories expo that has been held for 20 years, Keqiao Textile Expo has become a brand influence in the industry. They exchange industry information and discuss industry prospect with each other. Textile expo can be regarded as a platform for them to exchange and learn.

"Over the past 20 years, the progress of Keqiao Textile Expo has been obvious to all. Every year, Keqiao Textile Expo has been on a new level than the previous one. Said Shen Lijun, operation director of Artka. On the platform of Keqiao Textile Expo, not only the exhibitors have gained a lot, many merchants from all over the world, but also some inspiration.

In the eyes of many people, the exhibition is not only a platform for business communication, but also a platform to catch trends in the industry. At this exhibition, it was also found that the "alliance mechanism" of the three parties, namely raw material supplier, flour supplier and brand manufacturer, was more and more sought after by the market.

Facing the fluctuating economic environment and new demands of industrial transformation and development, Keqiao Textile Expo takes root in the industrial chain. We should strengthen the dialogue between fashion and industry, strengthen the connection between brand and marketing, integrate key resources and related resources, and strive to create a one-stop procurement from clothing brand, processing and design to flour and accessory materials, so as to provide brand clothing enterprises with the connection of the whole industrial chain from raw material development to fashion design to processing factories.

For Keqiao Textile Expo, "20" is not only a number, but also a brand. Over the past 20 years, Keqiao Textile Expo takes the industry development as its own responsibility, walks through each developing spring and winter under the crisis with the enterprise, and leads the enterprise forward step by step. In the future, Keqiao Textile Expo will realize the combination of industrial chain, supply chain and ecological chain in a more powerful pace. Keqiao Textile Expo, we are young!