Recently, Organizing Committee of China Keqiao International Textile Expo has devoted greater efforts to initiate all sorts of channels such as paper media, wall advertising, phone calls, faxes, emails, text messages and WeChat in order to promote Keqiao Textile Expo and done their best to attract purchasing visitors around the world.
So far, Staff members of Organizing Committee of China Keqiao International Textile Expo has sent over 100,000 emails, over 50,000 text messages and over 20,000 faxes to domestic and overseas purchasers, and sent over 30,000 invitation letters in professional markets and exhibitions of the same kind.
In order to attract more professional purchasers, Organizing Committee of China Keqiao International Textile Expo put forward the idea of “All Staff Marketing” the year. Apart from taking use of the traditional media, Staff members of Organizing Committee of China Keqiao International Textile Expo try the Platform of Official Accounts on WeChat to send invitation letters to purchasing visitors in the database of Keqiao Textile Expo which is accumulated through several years. All staff and exhibiting enterprises are required to share on Moments on Wechat.