At present, we are stepping into the era of mobile Internet. So here comes the question: How to make use of web to innovate the road of marketing. On October 24th, Zhang Jinwei, advanced lecturer of China Internet Marketing Business School and deputy director of China E-Commerce Marketing Promotion Centre, pointed out that textile companies must break the old concept of the industry and innovate the road of marketing such as to expand a vaster market.

Zhang Jinwei said that in the era when mobile Internet is rapidly developing, Internet has become a basic platform of the company business.Companies must get close to the Internet and seize every opportunies to get a rapid growth. In a word, who can make full use of Internet to re-organize the spreading system and optimize the value chain, who can win in the business war.

Zhang also analyzed that the mobile Internet era has mainly three features. First is “no distance”. All users can have a direct contact with the factory so that consumers are able to conveniently find their own products; Second is “Distribution Mode”. The resources worldwide can be used by you at any time. Companies have to make good use of web and acquire great resources; Last is “de-centralize”: everbody is the centre of the world on the Internet. It has changed the old business mode. (Keqiao Daily)