From the China Keqiao Textile Expo, the exhibitors not only launch their hit products and innovative products, but also happen to coincide to sent their strongest voice, ie to reinforce quality and service.

At present, lots of textile enterprises are adjusting their enterprises strategies. They are producing high value-added products apart from satisfying the general market requirements and sales.

“Aiming at various market needs, we are subdividing our products in order to enhance the specialized service of our firm. Last year’s best sellers all focused its quality and the suppliers are more professional with each passing year”

The emergence and development of a brand is the result of multi-disciplinary factors, including quality management, brand culture, social media marketing, establishment and development of channels, the service concept of brand differentiation and innovation, public praise and all. The relationship of quality and brand is like the relationship between fish and water. Many business executives have said that compared to the previous price war, more and more companies now clearly recognize that in order to get brand recognition and promote cooperation with downstream businesses, we need to pay more attention to the quality management, quality insistence, quality improvement and innovation.