"This
year, our domestic business development is very good, we participate in the
exhibition to make more domestic customers ," the sales manager Zhu Lingli told
the reporter.
Shaoxing
Zhenyi Embroidery Co.,Ltd. is a local enterprise in Shaoxing.It has done
foreign trade business since the beginning of 2001. Main products are tinsel
embroidery, cording embroidery and other special multiple embroidery products
for women’s fashion. In the exhibition, the company displaies the latest sequin
embroidery, watersoluble embroidery products selected and all kinds of latest
lace products.
Zhu
Lingli introduced, the company put a considerable investment into the foreign
trade business; their products can be seen in the women’s fashion T stage shows
usually; they had a large number of overseas customers; Both H&M and ZARA
are their users. However, with the declining demand of international market in
recent years, the different categories went into a unbalance sales situation.
Sequin embroidery was the main product for the foreign trade in the first half
of last year, however, lace became the main products in the second half.
Because
the instability of foreign trade business, the company began to pay attention
to the domestic market from 2011. For nearly two years’ efforts,now the
domestic market has been basically formed a certain scale.Now, they pay great
efforts to create new products to meet the demand of customers.