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Textile Expo News
Zhenyi Embroidery: widening domestic market

Publish Time:2013-05-08

"This year, our domestic business development is very good, we participate in the exhibition to make more domestic customers ," the sales manager Zhu Lingli told the reporter.

Shaoxing Zhenyi Embroidery Co.,Ltd. is a local enterprise in Shaoxing.It has done foreign trade business since the beginning of 2001. Main products are tinsel embroidery, cording embroidery and other special multiple embroidery products for women’s fashion. In the exhibition, the company displaies the latest sequin embroidery, watersoluble embroidery products selected and all kinds of latest lace products.

Zhu Lingli introduced, the company put a considerable investment into the foreign trade business; their products can be seen in the women’s fashion T stage shows usually; they had a large number of overseas customers; Both H&M and ZARA are their users. However, with the declining demand of international market in recent years, the different categories went into a unbalance sales situation. Sequin embroidery was the main product for the foreign trade in the first half of last year, however, lace became the main products in the second half.

Because the instability of foreign trade business, the company began to pay attention to the domestic market from 2011. For nearly two years’ efforts,now the domestic market has been basically formed a certain scale.Now, they pay great efforts to create new products to meet the demand of customers.

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