Fabric Designers Saloon hosted by Shaoxing County Bureau of Human Resources was held on March 22nd. According to the designers, Keqiao shall build a China mode of textile innovation.

　　 Why do textile enterprises in Shaoxing (or even in China) lack in pricing? According to the executive president of Zhejiang Province Research Institute of Modern Textile Industry, the main cause results from the lack of textile designing with the shortage of designing talents.

　　 Compared with the past, the design of textile product in China has been improved, especially in parts of application of new raw material, development of new technology etc. However, if compared with the peers, the shortage of originality of textile products, not so well general design awareness, and internationalization of development of product shall be accelerated as well. As the same originality of textile pattern style, those designed by Korean designers are easier to be accepted by the market. King Guanxiu, senior fabric designer said, in the six design factors, Chinese designers grasp raw material, technology well, while they are weak in another four factors, color, picture, structure and style.

　　 Li Shouyu, a sales representative in a textile product trading company of Shaoxing county, analyzed that the industrial chain of Shaoxing reacted to the market quickly, especially in female leisure sector, and that their response is even quicker than those from Europe. For example, after some trading companies seized the fashion information, they are able to copy new products three months later, and factually the orders from foreigners are always the products prepared by trading companies half a year ago. All of these mentioned above means the textile industry is improving, and we are lack of a systematic originality. Therefore, we shall not only collect information, but also seize and publicize fashion trends, and then innovate products based on fashion trends.

　　 Mrs. Christine, an Italian designer participated the saloon. She discussed with local designers about product innovation mode. Compared with local designers, Christine’s design is more systematic, producing fashion trend publications, collecting information, issuing fashion news, developing textile fashion trend, designing products… Wang Ronggen from Zhejiang Yuelong Group, said it is a long way for Shaoxing designers to realize systematization of design, while the establishment of designers’ salon is the first pleasant step.

　　 Professor Chen Rongyao, from Donghua University, pointed out that the innovation of mode has been a new historical duty for enterprises, and trading companies shall change the operation mode from a middle man to offering design, controlling supplying chain. Correspondingly, almost 20% textile product trading companies in Shaoxing tried it ahead of the peers in China. Professor Chen said, Shaoxing shall seize the opportunity of competition caused by financial crisis, work hard and establish an authentic China mode of textile fabric innovation and a global textile product design center in Far east.