On afternoon of July 6, Mr. Xu Jinquan, chairman of board of Bobo Pets Co., Ltd. from Pingshui town, was very excited to obtain a loan of RMB 20 million yuan from Huijin Banking Corporation guaranteed only on its trademark martgage. He said excitedly, “this loan has met my urgency of purchasing the marketing network in the second half of 2011.”

　　On the very day, five SMEs, namely, Shanwazi, Ruilu Food, Bobo House Pet, Tangsong Wine, and Jishan Rice, acquired the exclusive mortgage right with a total of RMB 50 million yuan at a ceremony hosted by Shaoxing County Industry and Commerce Bureau and Huijin Banking Corporation. Among the five enterprises, four are agriculture-oriented, which indicates a new financing platform for SMEs in Shaoxing county. In addition, the loan interest from Huijin Banking Corporation is almost the same as other banks.

　　Mr. Shou Zhiping, director of Shaoxing County Industry and Commerce Bureau, said, “Mortgage financing for SMEs in Shaoxing county has been operated in a virtuous circle, taking a leading role in both the scale and loan value in Zhejiang province. From now on, intangible assets such as trademarks will be made full use through this platform built by the government. It will arouse a good interaction between brand building and credit support.” （By Wang Qiuli）